PORTFOLIO
PORTFOLIO
COLE HAMILTON
COLE HAMILTON
This is a collection from my business portfolio.
I compiled this portfolio during my time at Western Kentucky University studying under the Marketing Department.
Client:
The 30 Bird / Dr. Ashley Hockensmith | MGT 498 | Strategy & Policy
Year:
2025
The 30 Bird Strategic Business Decision.
This project saw the coordination of four separate parties to create a business decision to the owner of The 30 Bird. Our decision was two of five presentations proposed to the owner of The 30 Bird Mrs. Scott.
Our analysis consisted of consolidated storefronts to one location, but using the secondary location as a main production hub. The business operates using the transportation of meals from one location to the next. This practice was emphasized in our decision to suggest a company car and company credit card. The secondary location would continue to operate as a ghost kitchen, but allow order pickups—similar to Texas Roadhouse’s pick-up window model. Mrs. Scott was enthusiastic of the decisions and evidence provided. No decisions from this analysis have yet to be taken by The 30 Bird.
Our analysis consisted of consolidated storefronts to one location, but using the secondary location as a main production hub. The business operates using the transportation of meals from one location to the next. This practice was emphasized in our decision to suggest a company car and company credit card. The secondary location would continue to operate as a ghost kitchen, but allow order pickups—similar to Texas Roadhouse’s pick-up window model. Mrs. Scott was enthusiastic of the decisions and evidence provided. No decisions from this analysis have yet to be taken by The 30 Bird.
The research for this analysis was conducted using: quantitative research methods, analysis of financial records, and comparative analysis.
The research for this analysis was conducted using: quantitative research methods, analysis of financial records, and comparative analysis.
Buzz Box Marketing Plan Project.
Client:
Buzz Box / Professor Gregory Siegelman | MKT 425 | Marketing Management
Year:
2025
This project was the culmination of various research methods and industry analysis. Paired with a twenty-page written analysis, Buzz Box was intended to solve the issues of 22-27-year-old women in the Nashville area by providing them with an unforgettable pre-game experience from the comfort of their home. Buzz Box utilizes a monthly-subscription box model to introduce a new product to our customers each month. This model keeps the service fresh and entertaining while allowing the customer customization of their box.
Buzz Box brings the vibrant nightlife of Nashville straight to your doorstep. The direction of this project was to create a product that solved problems for our target market. Buzz Box was the service that aided our customer’s pressure points.
Buzz Box brings the vibrant nightlife of Nashville straight to your doorstep. The direction of this project was to create a product that solved problems for our target market. Buzz Box was the service that aided our customer’s pressure points.
This project was the culmination of various research methods and industry analysis. Paired with a twenty-page written analysis, Buzz Box was intended to solve the issues of 22-27-year-old women in the Nashville area by providing them with an unforgettable pre-game experience from the comfort of their home. Buzz Box utilizes a monthly-subscription box model to introduce a new product to our customers each month. This model keeps the service fresh and entertaining while allowing the customer customization of their box.
We introduced two new products to differing product segments with the intention of growing our market share. By the end of eight rounds Andrews controlled a sizable 30.2% share of the overall market. Our product Acre out-preformed our competitors in the Low End Segment holding a 38% share in the segment. The extended portion of Andrews’ statistics are featured more throughly in the presentation.
Client:
CAPSIM Andrews / Dr. Ashley Hockensmith | MGT 498 | Strategy & Policy
Year:
2025
CAPSIM | Andrews Company | Verbal Report.
Our group controlled the decisions of the Andrews Company. Our departments influenced each other’s so the cohesion of our company was key to our success.
Our group controlled the decisions of the Andrews Company. Our departments influenced each other’s so the cohesion of our company was key to our success.
We introduced two new products to differing product segments with the intention of growing our market share. By the end of eight rounds Andrews controlled a sizable 30.2% share of the overall market. Our product Acre out-preformed our competitors in the Low End Segment holding a 38% share in the segment. The extended portion of Andrews’ statistics are featured more throughly in the presentation.
We introduced two new products to differing product segments with the intention of growing our market share. By the end of eight rounds Andrews controlled a sizable 30.2% share of the overall market. Our product Acre out-preformed our competitors in the Low End Segment holding a 38% share in the segment. The extended portion of Andrews’ statistics are featured more throughly in the presentation.
This research for this analysis was conducted by interviewing a focus group of five Western Kentucky students. A driving force for this analysis was to recognize the reasoning behind the chosen subscription plans, what users were listening to on their accounts, and their preferred environments for listening.
Client:
Spotify / Dr. Joanna Melancon | MKT 421 | Marketing Research
Year:
2024
Spotify For Students Research Project.
The intent of this research project was understand the tendencies, financial status, and utilization of the student plan for Spotify at Western Kentucky University. This research project was an augmented assignment to fulfill an Honors credit in MKT 421.
The intent of this research project was understand the tendencies, financial status, and utilization of the student plan for Spotify at Western Kentucky University. This research project was an augmented assignment to fulfill an Honors credit in MKT 421.
This research for this analysis was conducted by interviewing a focus group of five Western Kentucky students. A driving force for this analysis was to recognize the reasoning behind the chosen subscription plans, what users were listening to on their accounts, and their preferred environments for listening.
Our analysis consisted of consolidated storefronts to one location, but using the secondary location as a main production hub. The business operates using the transportation of meals from one location to the next. This practice was emphasized in our decision to suggest a company car and company credit card. The secondary location would continue to operate as a ghost kitchen, but allow order pickups—similar to Texas Roadhouse’s pick-up window model. Mrs. Scott was enthusiastic of the decisions and evidence provided. No decisions from this analysis have yet to be taken by The 30 Bird.
The research for this analysis was conducted using: quantitative research methods, analysis of financial records, and comparative analysis.
Ames, Iowa Housing Market Analysis.
Client:
Ames, Iowa / Professor Jim Lindsey | BDAN 250 | Introduction to Analytics
Year:
2024
This project was a hypothetical analysis of the housing market in Ames, Iowa. The research presented below was conducted through various aggregations of data utilizing the Tableau software.
This project was a hypothetical analysis of the housing market in Ames, Iowa. The research presented below was conducted through various aggregations of data utilizing the Tableau software.
The purpose of this presentation was to understand which zip code in Ames, Iowa would be the most profitable for a real estate company. The evidence in this report was compiled by enlisting a range of charts that showcased this information. The deciding factor in my hypothesis was comparing Sales Price to related / unrelated categories to designate a correlation within the data.